[Event Report] "#AnkoSweetsBar in Kamata" was held.
We held "#AnkoSweetsBar in Kamata" at Event Bar Eden Kamata in Tokyo on Friday, January 19, 2024, as an opportunity to sample new products and for "anko" (red bean paste) lovers to gather and socialize.
The menu was all about "anko"
Anko liqueur, anko latte, azuki tea, marshmallow zenzai, and more... We gathered a wide variety of "anko" for both drinks and food.
Crowds of customers rushed in immediately after opening
On the day of the event, there was a free dessert service for customers who arrived by 7:30 PM, so people captivated by "anko" flocked in right after opening.
↑ The complimentary "Kuromame Glacé & Shiruko Sandwich" set, soaked in rum
Collaboration menu with other companies also realized
For this event, we successfully collaborated with companies that share our "Sanpo Yoshi, Shiho Yoshi" business philosophy!
We offered a collaborative dessert featuring "Namakuri" from Requeem Co., Ltd., which has been generating buzz on Yahoo! News and social media. Customers could heap their choice of three types of anko onto monaka wafers made from 100% domestic rice flour.
The new "Chocolate" was also sold as a limited-quantity single item, and it sold out quickly.
【Namakuri Official Online Shop】
KANAU SMOOTHIE, by Shining One Step Inc., made with carefully selected ingredients. For this, we prepared two types of smoothies: matcha banana and strawberry amazake flavor. These were also limited in quantity and sold out quickly, having already garnered attention on X (Twitter) and crowdfunding platforms.
【 KANAU SMOOTHIE Crowdfunding Page (now closed)】
https://camp-fire.jp/projects/view/719478
Live streaming on Instagram & TikTok
On the day of the event, our CEO, who has 13,000 TikTok followers (as of January 2024), personally live-streamed the event.
We also had attendees sample our new products under development.
At the tasting session, visitors had the opportunity to sample new anko-based products currently under development, and we received honest feedback from various perspectives.
The event announcement period was only 10 days?!
Despite the short announcement period of only about 10 days from the official announcement of the event name, a great many people attended.
Furthermore, 25% of the customers said they came after seeing the event on social media.
From influencers to entrepreneurs, the atmosphere was consistently friendly, and even people meeting for the first time actively socialized.
Even our clients came to visit...!
The event successfully concluded at 10:30 PM.
Thank you very much to everyone who attended and to all involved with the venue.